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| Introduction The problems Informing and training consumers Main objective of theproject Designated public Project partner Previous research A concrete example The project |
Informing
and training consumers When it comes to informing and training consumers for life in the "global village" As described by MacLuhan, travelling in real or virtual form to other countries, it is necessary to answer some questions:
What should consumers be informed about in this area? |
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- Where should this information and training be offered?
The information should be offered to the consumer, where possible in what is often referred to as "natural format ", that is to say where the consumer is and where the information can be of use.
- When?
The information should be offered and training programmed, in first place, before leaving the country of origin, so that the consumer may be prepared and ready to act in a preventative manner.
Information should also be given when the consumer is in the receiving country, so that he may know how to act correctly in order to avoid problems and know where to go for advice if problems occur.
- Who should give the information and/or training?
There are many institutions which should undertake responsibility in this area: Consumer Organisations, Public Administration bodies, Embassies, Consulates, Tourist Offices and the very tour operators and businesses (this should be a service included in the tour package, as a stamp of quality of the company).
- In which language?
Naturally, the information should be in the consumer's own language. Using terms near to his cultural level.
- With what resources?
Public and private resources. Depending on the sector of consumers the information should be free or considered as a service that one has to pay for ( the same as the ticket or the hotel).
Many
other similar questions should be posed and answered before embarking on a plan
of work with consumers in other countries.