Active Citizens

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	PARTNERS OF THE PROJECT
Spain	Coordinator:: European School of Consumers of Government of Cantabria
Greece	EKPIZO – Consumers’ Association “The Quality of Life”
Germany	IFF – Institute for Financial Services
Belgium	OIVO-CRIOC – Research and Information Centre of the Consumer Organizations
	ASSOCIATED PARTNERS
Spain	Spanish Network on Consumer Education
Belgium	GEZINSBOND Flemish social-cultural family and consumer association
	TARGET GROUP
	OBJECTIVES
	WORK PROGRAMME
	EXPECTED RESULTS
	EVALUATION

Module 5: Advertising

To analyse the power of advertising, particularly, its role in the use/abuse of so called “miracle products”)

Educational objectives

To analyse the advertisements of the so called “miracle products” and products carrying health claims.
To be aware of the power of attraction of some advertising campaigns which sell those products that the human beings aim to have absolutely.
To learn to act in a critical and reflexive way in case of advertisements which contradict the logic and the science.
To analyse environmental advertisements.

© 2009 (European School of Consumers)

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