| Legislative data collection GREECE |
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| Module 5: Advertising |
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| To analyse the power of advertising, particularly, its role in the use/abuse of so called “miracle products” |
Educational objectives
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To analyse the advertisements of the so called “miracle products” and products carrying health claims.
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Available information
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Educational objectives
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To be aware of the power of attraction of some advertising campaigns which sell those products that the human beings aim to have absolutely.
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Available information
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Ministerial Decision Z1-496:
Comparative advertising. What a consumer must know
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http://www.ekpizo.gr: Advertising.
The basic law regarding advertising is Law 2328/1995 and the law 2251/94
In addition there is the code of advertising and communication accepted by all those who are involved in the advertising sector. The Communication’s Control Council is responsible for the application of the code. The consumers, the providers and the advertisers can appeal to it. For more information: www.see.gr
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Educational objectives
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To learn to act in a critical and reflexive way in case of advertisements which contradict the logic and the science.
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Available information
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Educational objectives
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To analyse environmental advertisements
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Available information
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© 2009 (European School of Consumers)
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